Nissan Sentra：更懂你的脆弱！
文/Missa@頂尖文案TOPYS
把顧客當(dāng)成戀人，去愛(ài)TA，保護(hù)TA，以及懂TA...尼桑深諳此理。看到青花瓷，第一個(gè)想到的恐怕就是貴重，易碎，以及妥帖保護(hù)。創(chuàng)意不算新穎，但文案那句：人都是脆弱的，幾分煽情顯得格外體貼，容易博得好感。同時(shí)青花瓷隱喻人，讓人頓生尊貴之感受用非常之余更樂(lè)于消費(fèi)，抬舉你的顧客總是沒(méi)錯(cuò)的！
People are fragile. Nissan Sentra with six airbags.（人是脆弱的，日產(chǎn)Sentra有6個(gè)安全氣囊）
Advertising Agency: Lew'Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Copywriter: Marcos Almirante
Art Director: Bernardo Romero
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Art Buyers: Ana Karina Melo, Ale Sarilho
Account Supervisor: Suellen Copolla, Ricardo Barros
Advertiser's Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Planner: Renata D'avila
Production House Producers: Somsak Pairew, Kitidej Rattanasuvansri
Production House Company: Illusion Co.
