碰杯百威，新朋友輕松互粉
文/ sciascia @頂尖文案topys
各大party聚飲場(chǎng)合，往往是結(jié)交新朋友的最佳場(chǎng)所。多年來(lái)，各種酒水品牌一直在“老朋友”這塊領(lǐng)域上辛勤耕耘，百威跳脫出來(lái)，切割“新朋友”概念，聯(lián)合FACEBOOK，推出了一個(gè)相當(dāng)不錯(cuò)的互動(dòng)。
百威的The Buddy Cup，飲者飲用前只要先用手機(jī)掃描，加入自己的facebookID，隨后和別人碰杯時(shí)，杯子底部的裝置便會(huì)有感應(yīng)，就會(huì)自動(dòng)互粉與其碰杯的ID，并發(fā)布說(shuō)說(shuō)。線上線下，這為新朋友們建立了更親密的聯(lián)系，也利于穩(wěn)固長(zhǎng)久的友誼。不過(guò)，小編覺得，這可能也有泄密的隱患吧~~
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