文/Aoi @頂尖文案TOPYS

值得紀(jì)念的時(shí)刻，你興沖沖地讓別人幫你合影，卻發(fā)現(xiàn)他在看電視！

勃然大怒？沒(méi)辦法，怪只怪，Olé體育新聞太過(guò)吸引人。

人物興奮的表情與現(xiàn)實(shí)的落差為平面加了分。

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Photographer Producer: Fernando Costanza
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Art Director: Iván Zimmermann
Copywriter: Benjamín Tornquist
Account Director: Pilar Araus
Agency Producers: Horacio Márquez, Mariano Payeres
Photographer: Eugenio Mazzinghi
Retouchers: Daniel Romanos, Gastón Cardozo
Executive Account Director: Eugenia Slosse
Account executive: Santiago Cony Etchart
Account Assistant: Diego Testa