66°NORTH冰島戶外保暖服:如烤火一樣暖和
文/ sciascia @頂尖文案topys
66°NORTH是來(lái)自冰島的一個(gè)戶外服裝品牌,2004年開(kāi)始出口到美國(guó)后,因其卓越的保暖性能而受到廣泛追捧。究竟有多暖和,廣告很幽默地呈現(xiàn)了這一事實(shí)。
冰寒地動(dòng),一個(gè)趕路人凍得直哆嗦。同樣站在站牌邊一個(gè)紋絲不動(dòng)的飄出音樂(lè)的“衣服”讓他頓生好奇,忍不住伸手進(jìn)去摸了一下,覺(jué)得溫暖異常。鉆進(jìn)去,暖和地就如一個(gè)生著壁爐溫暖的家!兩個(gè)大男人只穿著秋衣秋褲,喝著熱茶,傲嬌地談笑風(fēng)生,好得瑟。
普通的訴求,在加點(diǎn)奇幻加點(diǎn)神秘加點(diǎn)幽默,再來(lái)點(diǎn)自信的得瑟的后, 成就了一個(gè)不錯(cuò)的故事。
Advertising Agency: Grabarz & Partner,
Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Andre Price, Jan-Florian Ege
Designer: S?nke Jansen
Copywriters: Andre Price, Jan-Florian Ege
Account Managers: Thomas Eickhoff, Denise Ewald
Production: Moving Images Judith Uhrlau
Filmproduction: *CZAR*
Director: Reynir Lyngdal
International Executive Producer: Jan Fincke
Executive Producer: Einar Sveinn Tórearson
International Producer: Niko Maronn
Producer: Valdimar ármann
Art Direction: Egil Viearsson
DoP: ásgrímur ásgrímur Guebjartsson
Postproduction: Harvest Digital Agriculture
Sounddesign&komposition: The German Wahnsinn Team
Sounddesigner: Philipp Feit
