66°NORTH冰島戶外保暖服:如烤火一樣暖和
文/ sciascia @頂尖文案topys
66°NORTH是來自冰島的一個戶外服裝品牌,2004年開始出口到美國后,因其卓越的保暖性能而受到廣泛追捧。究竟有多暖和,廣告很幽默地呈現了這一事實。
冰寒地動,一個趕路人凍得直哆嗦。同樣站在站牌邊一個紋絲不動的飄出音樂的“衣服”讓他頓生好奇,忍不住伸手進去摸了一下,覺得溫暖異常。鉆進去,暖和地就如一個生著壁爐溫暖的家!兩個大男人只穿著秋衣秋褲,喝著熱茶,傲嬌地談笑風生,好得瑟。
普通的訴求,在加點奇幻加點神秘加點幽默,再來點自信的得瑟的后, 成就了一個不錯的故事。
Advertising Agency: Grabarz & Partner,
Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Andre Price, Jan-Florian Ege
Designer: S?nke Jansen
Copywriters: Andre Price, Jan-Florian Ege
Account Managers: Thomas Eickhoff, Denise Ewald
Production: Moving Images Judith Uhrlau
Filmproduction: *CZAR*
Director: Reynir Lyngdal
International Executive Producer: Jan Fincke
Executive Producer: Einar Sveinn Tórearson
International Producer: Niko Maronn
Producer: Valdimar ármann
Art Direction: Egil Viearsson
DoP: ásgrímur ásgrímur Guebjartsson
Postproduction: Harvest Digital Agriculture
Sounddesign&komposition: The German Wahnsinn Team
Sounddesigner: Philipp Feit
