文/Aoi @頂尖文案TOPYS

濕紙巾品牌，試圖利用生活中遇到的各種污漬暈染開來(lái)的奇妙畫面，號(hào)召人們發(fā)現(xiàn)污漬之美。意圖和之前奧妙洗衣液的“Dirt is good”類似。

Waitress. Actress. Heavy makeup. Horrific allergy. Waitress.What a beautiful mess

服務(wù)員（倒灑的飲料）。女演員（讓我流下眼淚）。濃妝（如水彩般暈開）。過敏（噴嚏不止）。這些“糟糕”在紙上變成了美妙。

Great meeting. Boss. Fist bump. Missed. Nose.What a beautiful mess.

Job interview. Oral fixation. Cheap pen. Still unemployed.What a beautiful mess.

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
Published: April 2013