AES Eletropaulo:燈光下的海海人生
文/ sciascia @頂尖文案topys
現(xiàn)在能源類公司的傳播越來(lái)越人性化,當(dāng)然這是博得消費(fèi)者青睞的捷徑。
電能,在我們生活中扮演的角色是多么重要這一事實(shí),常常被忽略。來(lái)自巴西圣保羅的AES Eletropaulo電能源公司,通過(guò)一個(gè)個(gè)溫暖的街頭燈光投影,將看似縹緲抽象的電力融入了種種平日感動(dòng)的瞬間,這些都是向大眾征集而來(lái),比如“爸爸就是在這兒教我騎自行車的”、“在這里我遇見了我的狗狗”、“我的初吻就發(fā)生在這里”等,就像和你對(duì)話般,親切、極富感召力。
Advertising Agency: dim&canzian, S?o Paulo, Brazil
Chief Creative Officer: Michele Dim D'Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D'Ippolito, Gabriel Araujo, Bruno Salgueiro
Art Directors: Thiago Nabisco, Wanslez Quaresma, Bruno Salgueiro
Copywriter: Samuel Segatelli
Director: Marcos Alberti
Sound Design: Shuffle áudioProducer: Murilo Moura
Planner: Samantha Barbiere
Editors: David Donato, Teisson Froes
