文/ sciascia @頂尖文案topys

Passa Fácil應(yīng)該是一種有助于衣物頑固褶皺更易被熨燙的噴霧，衣服擬人化的表現(xiàn)有趣獨特。從瘋狂的搖滾樂隊到整齊劃一的合唱團，從大打出手的囚犯到站如松的武僧，從調(diào)皮搗蛋的學(xué)生到颯爽軍姿的童子軍，形象到位的表現(xiàn)讓人忍俊不禁，更簡單博得好感。

Advertising Agency: Z+ Comunica??o, Brazil

Creative Director: Manoel Zanzoti

Art Director: Elias Carmo

Copywriter: Felipe Dornelas

Planner: Rodrigo Cerveira

Account Director: Anita Souza

Illustrators: Pedro Júnior, Maximo Lucosi

Account manager: Rodrigo Souza

Art Buyer: Alice Imamura

Published: May 2013