Toyota QR 碼道路：開車不要玩手機(jī)
文/ sciascia @頂尖文案topys
開車不要玩手機(jī)的公益廣告看過不少，Toyota這個(gè)創(chuàng)意卻十分簡單直接，一針見血。
利用觀看廣告的人一定會(huì)習(xí)慣性拿出手機(jī)掃描QR碼，將平面廣告與人們互動(dòng)起來。于是，掃描QR碼后，原來廣告里馬路中央的行人和奶牛早已不見，手機(jī)上只顯現(xiàn)一條空曠的馬路和“開車不要玩手機(jī)”的訊息。極度客觀、講事實(shí)的態(tài)度，讓人印象深刻。
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld
