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開車不要玩手機(jī)的公益廣告看過不少，Toyota這個創(chuàng)意卻十分簡單直接，一針見血。

利用觀看廣告的人一定會習(xí)慣性拿出手機(jī)掃描QR碼，將平面廣告與人們互動起來。于是，掃描QR碼后，原來廣告里馬路中央的行人和奶牛早已不見，手機(jī)上只顯現(xiàn)一條空曠的馬路和“開車不要玩手機(jī)”的訊息。極度客觀、講事實的態(tài)度，讓人印象深刻。

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
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Photography: Alex Freundt / Latinstock
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