Vitalfan:腹黑老爸的遮羞秘訣
文/Missa@頂尖文案TOPYS
禿頭不敢出門,戴帽子?戴假發(fā)?腹黑老爸歡樂多,小正太一抗肩,出門走起~一路父與子樂呵樂呵,呆萌呆萌,廣告在哪里?直到回家,放下正太,老爸頭頂中間的禿頭之處戳中萌點,博得一樂,原來拿兒子做遮羞布了。不過歡樂歸歡樂,禿頭到底是心中一道傷。don't hide it .fix it(不要掩藏,修護他?。?
小編覺得最后能特寫男人的一臉沉重效果更好,這樣一喜一哀前后的反差對比,最令人動容,其中滋味唯有‘同道之人’能深切感觸,亦能產(chǎn)生強烈共鳴。
Vitalfan anti hair loss capsules (防脫發(fā)膠囊)
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Eva Ho
Art Director: Ali Al Sabbah
Agency Producers: Barbara Vaira, Louise Trojani
Account Supervisor: Julien Quidor Dit Pasquet
Head of planning: Luc Wise
Producer: Sylvaine Mella/Stink
Director: Arie Elmaleh
D.O.P: Pierre Edelmann
Lighting: Jeremy Fossoud
Editor: Eric Jacquemin
Editing Company: Firm
Music: Bea Parks
Sound Design / Arrangement: Le Chant Des Sirenes
Post Production: Firm
