上海衛(wèi)生局:一口痰竟飛濺70米
文/am.kurt
吐痰?!惡心!隨地吐痰??。?!缺德的惡心!
有沒想過,你“嗬~呸~”一吐,貌似不起眼、僅一元硬幣大小的分泌物,便攜帶者數(shù)以萬計的細(xì)菌,從你口中飛濺而出,伴隨著空氣的流動,在成千上萬人共同呼吸著的空氣中劃過一道1-5米的弧線后,將鮮活的細(xì)菌似撒播種子一般灑遍你身邊70米的空間范圍;也許你不怕受到細(xì)菌的二度傷害,也不擔(dān)心過往陌生人的死活,可如果恰巧你的妻兒老小或者心儀對象陪在你身邊,那么,你還會一吐“為快”嗎?
上海衛(wèi)生局為了大力普及“吐痰有害健康”的知識,特邀51位鉛筆畫大師,借以鉛筆畫生動、形象、逼真的表現(xiàn)方式,于公共街道上完成一幅輻射面70米的大型“痰”狀物,以此告誡衛(wèi)生知識匱乏的人士們,一吐雖暢快,是禍不是福!
Type of Entry: Graphic Design & Design Crafts
Category: Illustration
Advertiser/Client: PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI
Product/Service: PUBLIC AWARENESS OF SPITTING
Entrant Company: OGILVY SHANGHAI, CHINA
Design/Advertising Agency: OGILVY SHANGHAI, CHINA
Executive Creative Director: Kevin Lee (Ogilvy Shanghai)
Creative Director: Kevin Lee/Kit Ong/Kelvin Leong (Ogilvy Shanghai)
Copywriter: Kit Ong/Adams Fan (Ogilvy Shanghai)
Art Director: Xiao Kun/Siwen Bao/Deng Hua/Zhang Lei/Robin Wu/Kelvin Leong/Kevin Lee (Ogilvy Shanghai)
Photographer: Adams Fan/Bai He ()
Producer: Aywei Wong/Hon Foong/Chye Yee (Ogilvy Shanghai)
Designer: Nial/Deng Hua/Zhang Lei/Kelvin Leong/Kevin Lee (Ogilvy Shanghai)
Brief Explanation:
Most migrant workers have been educated the sputum in spits contains germs that spread diseases. But many do not know the germs are not contained within the spot of the spit. The wind helps to carry the germs that are in the spray of the spit to further distances. According to the Public Health Bureau Of Shanghai, germs can spread to as far as 70 meters depending on the wind conditions. So how do we make them see this fact?
Describe the brief from the client:
Spitting is a national habit in China. The Public Health Bureau Of Shanghai wanted an
anti-spitting public awareness campaign targeting migrant workers in Shanghai.
Description of how you arrived at the final design:
The solution is simple: make the germs visible. Make the message obvious to the migrant
workers. We created charcoal artworks that show how far the germs could spread from its source. A total of 51 artists consisting of graffiti artists, graphic designers, and fine arts students were involved in this gigantic piece of social art. And in the middle of the artwork we have an arrow that points to a spot of spit. On the arrow we fit in the message. We chose places that are near the migrant workers' living quarters to showcase the artwork.
Indication of how successful the outcome was in the market:
Public awareness was heightened further by various media coverage. The extra publicity
helped to spread the word about this unknown fact about spitting to more people.
